Digital Marketing Essentials

This course provides a comprehensive introduction to digital marketing principles, tools, and strategies used to promote products and services in today’s digital economy. Learners will explore SEO, social media, email marketing, content strategy, and analytics — gaining practical skills to plan and manage successful online campaigns. 📘 Course Objectives By the end of this course, learners will be able to: Understand key concepts and channels in digital marketing. Develop effective online marketing strategies. Create engaging digital content for multiple platforms. Use social media, SEO, and email to attract and retain customers. Analyze campaign performance using digital analytics. Apply ethical and legal principles in online marketing. 🕓 Course Duration 4–6 Weeks (Self-paced or Instructor-led) Estimated time: 20–25 hours 🧠 Learning Methods Interactive video tutorials Case studies and real-world campaigns Hands-on activities (e.g., SEO audit, ad creation) Discussion forums and peer reviews Final digital marketing plan project 🧾 Assessment Short quizzes per module Practical tasks (e.g., content creation, analytics report) Final project: Comprehensive Digital Marketing Plan Certificate awarded upon successful completion 🎓 Target Audience Entrepreneurs and small business owners Marketing students and professionals Freelancers, influencers, and social media managers Anyone looking to enhance digital marketing skills 💻 Delivery Mode 100% Online Self-paced or instructor-guided Mobile and desktop access Downloadable templates and strategy guides